Here are a couple of explorations for the 'chance' exercise. For the first box, I used the rules posted on the website, but for the second, I made up my own!

For the second exploration, I:

flipped coin twice for type (HH: roman, HT: italic, TH: bold, TT: bold italic)

flipped once for orientation (H: normal, T: rotate)

flipped twice for place (HH: x1y1, HT: x1y4, TH: x3y2, TT: x4y3)

flipped twice for type size (HH: 10/14, HT: 18/18, TH: 30/34, TT: 48/56)

and finally, flipped coin twice for color (HH: orange, HT: blue, TH: black, TT: grey)

Rice Krispies (also known as Rice Bubbles) is a cereal created by Kellogg's. The cereal dates back to 1927 and consists of crisped "rice" made of a rice and sugar paste that become crunchy and crisp after toasted. When milk is added, the cereal walls collapse, creating the famous "snap, crackle, and pop" sound. These sounds, onomatopoeic noises, differ based on where the cereal is sound. There are several taglines for the cereal including: "Childhood is Calling" & "Moms Just Know". 

For experimentation with typographic form for the first part of the project, I tried to work with as many mediums as possible. This includes: pen, ink, pastel, charcoal, watercolor, computer, and a use of rice krispies themselves. 

Aside from experimentation with typography, I also started to come up with some possible ideas for the arrangement of type on the cereal box. Here are the ideas in thumbnail form:

I enjoyed listening to David Carson's TED. It was informative and effective through his use of pictures to back up what he was saying. The emotional connection to design is incredibly important for the viewer, as it changes their perception of the information. As Carson states, "Just because something's legible doesn't mean it communicates". This is an significant idea, especially as a developing designer. It is important to always keep in mind the goal of any design work: to communicate. For a project using primarily typography, this is crucial. While developing this project, I will keep in mind a couple of questions... Does the typography contribute to the understanding of the box? Or does it get in the way? 

Another important point that Carson made was the fact that the designer plays a significant role in the act of design. Each designer brings their own perceptions, preconceptions, backgrounds, and belief systems to the game. Because of this, all design work is unique. He emphasizes the importance of experimentation and not taking design too seriously. This, to me, is almost in equal importance as communication. Oftentimes, it's difficult to step back and really just play, but this is necessary to make new forms and create something out of the ordinary.